One substantial post a week, each one built to rank and to funnel readers into the $29 Playbook.
The strategy in one breath: publish one keyword-targeted article per week that links up to your pillar guide and down to the Playbook, wire up email capture early so you stop losing non-buyers, then repurpose every article into short-form video where your audience already lives.
Three content pillars everything ladders into:
✓ All 13 articles are now written and published, and email capture is live. What remains is ongoing: connect Kit for auto-delivery, repurpose each post into short-form video, and run the monthly tracking below.
| Week | Publish | Target keyword | Repurpose to social | Status |
|---|---|---|---|---|
| Week 1 | Pillar: How to Become a Pet Influencer (2026) | how to become a pet influencer | 3 Reels/TikToks: "how we started," niche tips, myth-bust | ✓ Done |
| Week 2 | How Much Do Pet Influencers Make? (Income Breakdown) | how much do pet influencers make | Rate-table carousel + "what we earned at 5k" video | ✓ Done |
| Week 3 | Lead magnet live: newsletter email capture on the homepage (wire to Kit for auto-delivery + welcome sequence) | pet influencer media kit template | "Free media kit" hook video → link in bio | ✓ Live |
| Week 4 | How to Get Pet Brand Deals (2026) | how to get pet brand deals | "How we landed our first deal" story + pitch tips | ✓ Done |
| Week | Publish | Target keyword | Repurpose to social | Status |
|---|---|---|---|---|
| Week 5 | How to Create a Pet Influencer Media Kit (with template) | pet influencer media kit | Screen-share walkthrough of a media kit | ✓ Done |
| Week 6 | Pet Influencer Rates: How Much Should You Charge? | pet influencer rates / how much to charge | "Stop undercharging" video + rate calculator demo | ✓ Done |
| Week 7 | How to Pitch Brands as a Pet Influencer (+ email template) | how to pitch brands as a pet influencer | Copy-paste pitch reveal; before/after DM | ✓ Done |
| Week 8 | TikTok Shop for Pet Creators: A 2026 Starter Guide | tiktok shop for pet creators | "How Shop actually pays" explainer | ✓ Done |
| Week | Publish | Target keyword | Repurpose to social | Status |
|---|---|---|---|---|
| Week 9 | How to Start a Dog Instagram Account (Beginner Walkthrough) | how to start a dog instagram account | "Set up your account in 10 min" video | ✓ Done |
| Week 10 | How to Grow a Pet Instagram to 10,000 Followers | grow a pet instagram to 10k followers | Growth-milestone story + 3 tips carousel | ✓ Done |
| Week 11 | AI Tools for Pet Content Creators (2026) | ai tools for pet content creators | "My content workflow" behind-the-scenes | ✓ Done |
| Week 12 | How to Earn Your First $1,000 as a Pet Creator | first $1000 as a pet content creator | Case-study style breakdown video | ✓ Done |
| Week 13 | How to Become a Cat Influencer + refresh & internal-linking pass | how to become a cat influencer | Recap carousel; link older posts together | ✓ Done |