How to Create a Pet Media Kit in 2026

By Iana, co-founder of Nicole & Nora

A media kit is the single easiest way to look professional to brands — and most small pet creators don't have one. Build a good one and you're instantly ahead of the pack.

Think of your media kit as your account's résumé: a clean, one-page snapshot that answers a brand's questions before they even ask. You don't need to be big and you don't need design skills — you need the right information laid out clearly. Here's exactly what to put in it, how to build it for free, and how to use it to land paid brand deals.

Why you need a media kit

When a brand is deciding whether to work with you, they want to know three things fast: who your audience is, whether people actually engage, and what you cost. A media kit answers all three on one page. It signals that you take this seriously — and since most nano and micro pet creators don't have one, it makes you look like the professional choice. It also does your negotiating for you: when your rates are stated up front, you spend less time justifying them.

What to include (the 6 sections)

Keep it to one page. Every section earns its place:

1. Intro & photo — your pet's name, your niche, and one warm line of personality. Lead with your best photo.
2. Key stats — follower count, average views/reach, and — most importantly — your engagement rate. For pet accounts, this is your strongest card.
3. Audience — top locations, age range, gender split, and the kind of pet parents who follow you. Brands buy access to the right people.
4. What you offer — your services: Reels, TikToks, UGC, stories, bundles. Be specific.
5. Rates — starting prices per deliverable (a "starting at" range is fine). This filters out time-wasters.
6. Proof — past collaborations, sample content, or a short testimonial. Even unpaid examples of you featuring a product well count.

How to build it for free

You don't need a designer. The fastest route:

• Use Canva — search "media kit" for a free template, or start from a simple one-pager. Match your account's colors and fonts.
• Drop in the six sections above. Keep text tight; let one or two great photos carry the visual weight.
• Export as a PDF so it looks identical on every device, and name the file professionally (e.g. YourPet-Media-Kit-2026.pdf).
• Keep a link handy — a shareable link or a PDF you can attach in seconds when a brand replies.

Finding your engagement rate

This is the number brands care about most, and it's simple to calculate: (average likes + comments per post) ÷ followers × 100. Average it across your last 6–10 posts. Because pet accounts tend to run 2–3× the engagement of lifestyle accounts, this figure is often your best selling point — especially if your follower count is still modest. If it's strong, put it front and center.

Once you know your engagement rate, turn it into pricing: our free pet influencer rate calculator converts your follower count and engagement into a starting rate for your media kit.

How to actually use it

A media kit only works if brands see it. Attach it (or link it) in your pitch emails, keep it linked where brands can find it, and send it the moment a brand shows interest so there's no back-and-forth. Update it every couple of months as your numbers grow — a current media kit with rising engagement is a quietly powerful thing to put in front of a brand. And remember your rates are a starting point: raise them for usage rights or exclusivity.

Frequently asked questions

Do I need a media kit if I have a small following?

Yes — arguably more so. It lets you compete on engagement and professionalism instead of follower count, and most small creators don't have one, so it sets you apart.

What should be on a pet influencer media kit?

An intro and photo, key stats (including engagement rate), audience details, your services, your rates, and proof of past work — all on one page.

How do I make a media kit for free?

Use a free Canva template, add the six sections, match your brand colors, and export as a PDF. No design experience needed.

How often should I update it?

Every couple of months, or whenever your follower count, engagement, or past-work examples change meaningfully.